Strengthening Ties Between Crypto and Football
OKX, a leading global cryptocurrency exchange, has expanded its partnership with Manchester City Football Club by becoming the official training kit sponsor for the 2022/23 season. This collaboration underscores the shared values of innovation, education, and excellence between both entities.
Key Highlights of the Partnership
- Training Kit Branding: OKX branding will feature on training kits for Manchester City’s men’s and women’s first teams.
- Community Art Campaign: Renowned street artist Akse P19 created murals in Manchester featuring Haaland, Grealish, Cancelo, and Stones, with QR codes for fan engagement.
- Trophy Tour Sponsorship: OKX will present Manchester City’s global Trophy Tour, visiting fans in France, Spain, UAE, Korea, Mexico, Norway, and South Africa.
👉 Discover how OKX integrates sports and crypto innovation
A Shared Vision for Training and Innovation
OKX’s Commitment to Crypto Education
Haider Rafique, Global CMO at OKX, emphasized the parallel between football training and crypto trading:
"Just as Manchester City players train rigorously, we encourage our users to leverage OKX’s demo trading feature to practice before engaging in live markets. This partnership helps us promote responsible trading habits through the lens of elite sports training."
Manchester City’s Perspective
Roel de Vries, COO of City Football Group, highlighted the alignment between both brands:
"OKX and Manchester City share core values like innovation and success. Our collaboration goes beyond sponsorship—it’s about creating unique fan experiences through Web3 and community initiatives."
Engaging Fans Through Art and Technology
OKX commissioned four murals across Manchester, each featuring:
- Erling Haaland
- Jack Grealish
- João Cancelo
- John Stones
Fans scanning the QR codes on these artworks can enter a contest to win a season ticket in the OKX Hospitality Box.
👉 Explore OKX’s sports partnerships
Future Goals: Web3 and Fan Experiences
OKX and Manchester City plan to:
- Launch Web3-based fan engagement programs.
- Develop educational resources for responsible crypto trading.
- Support community initiatives in Manchester.
FAQ Section
Q1: How long is OKX’s partnership with Manchester City?
A: The training kit sponsorship covers the 2022/23 season, building on their March 2022 agreement as the club’s official crypto exchange partner.
Q2: Where can fans see the OKX murals?
A: The artworks are displayed in four locations across Manchester, featuring QR codes for fan interactions.
Q3: What markets will the Trophy Tour visit?
A: The tour includes France, Spain, UAE, Korea, Mexico, Norway, and South Africa.
Keywords: OKX, Manchester City, crypto exchange, training kit sponsor, Web3, Haaland, Premier League
Note: All commercial links unrelated to OKX have been removed per guidelines.
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