Premier League champions Manchester City have renewed their partnership with OKX, a leading cryptocurrency exchange and Web3 technology provider, in a multi-year sleeve sponsorship deal. The expanded agreement deepens ties between the football club and its crypto partner, introducing innovative fan engagement initiatives through Web3 technology.
Enhanced Sponsorship Visibility
Under the renewed partnership:
- OKX retains its position as official sleeve partner for Manchester City's first-team jerseys (men's and women's) and training kits
- Brand visibility expands across additional digital and physical club assets
- Exclusive Web3 experiences continue through platforms like the OKX Collective
👉 Discover how OKX partners with top sports teams
Evolution of the Partnership Timeline
The collaboration has evolved significantly since its inception:
- March 2022: Initial partnership established
- July 2022: Expanded to include training kit sponsorship
- 2023-2024: Introduced metaverse experiences and NFT initiatives
- Present: Multi-year renewal with enhanced digital integration
Web3 Innovation in Sports Sponsorship
At a private event at Etihad Stadium, key executives highlighted the partnership's technological ambitions:
Ferran Soriano, CEO of City Football Group, emphasized:
"This partnership combines two innovation-driven organizations. We've already seen impactful Web3 experiences for our global fanbase, with more groundbreaking projects underway."
Haider Rafique, CMO of OKX, added:
"Our collaboration with Manchester City allows us to pioneer Web3 adoption in sports. From metaverse experiences to NFT projects, we're creating new ways for fans to connect with their favorite club."
Future-Focused Fan Engagement
The partnership focuses on three key areas:
- Digital Collectibles: NFT-based fan experiences
- Virtual Interactions: Metaverse meetups with players
- Exclusive Content: Web3-enabled access to behind-the-scenes footage
👉 Explore OKX's sports partnerships
Frequently Asked Questions
Q: How long is the renewed partnership between Manchester City and OKX?
A: While exact terms aren't disclosed, it's a multi-year agreement extending their collaboration beyond 2025.
Q: What Web3 experiences have been created so far?
A: The OKX Collective has hosted virtual player meetups, while NFT initiatives offer exclusive digital collectibles.
Q: Will OKX branding appear on all Manchester City kits?
A: Yes, the logo appears on first-team match jerseys (men's/women's) and training wear.
Q: How does this partnership benefit fans?
A: It provides innovative ways to engage with the club through cutting-edge Web3 technology and exclusive digital experiences.
Redefining Sports Sponsorships
This extended partnership represents a paradigm shift in sports sponsorships, moving beyond traditional branding to create:
- Immersive digital experiences
- Long-term technological integration
- Value-added engagements for global fans
The collaboration continues to set benchmarks for how Web3 technologies can enhance fan-club relationships in professional sports.