Japanese conglomerate Sony is advancing plans to establish its cryptocurrency exchange by revitalizing S.BLOX (formerly Amber Japan and WhaleFin), a platform acquired in August 2023. This move signals Sony's strategic entry into Japan's regulated crypto market.
Key Developments
Rebranding and Renewal:
Sony's subsidiary Quetta Web acquired the exchange (previously DeCurret/Amber Japan) and rebranded it as S.BLOX. The company announced:- A redesigned user interface and new mobile app
- Expanded cryptocurrency support and trading functions
- Collaboration with Sony Group businesses to enhance service value
Strategic Timeline:
- 2022: Amber Group acquired DeCurret → Renamed Amber Japan
- Aug 2023: Sony purchased Amber Japan via Quetta Web
- 2024: Platform improvements initiated post-acquisition
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Sony's Broader Crypto Strategy
This exchange launch complements Sony's growing Web3 initiatives:
- Investment in Startale Labs:
Sony Network Communications invested $3.5M in the Singapore-based Web3 infrastructure developer (2023 seed round). - Blockchain Integration:
Previous projects include developing blockchain-based database solutions for content management.
FAQ Section
Q: When will Sony's crypto exchange launch?
A: While no official date is confirmed, S.BLOX indicates services will resume "soon" following platform upgrades.
Q: What cryptocurrencies will be supported?
A: The exchange plans to expand beyond its current offerings, though specific assets aren't yet disclosed.
Q: How does this align with Sony's business goals?
A: The move leverages Sony's tech infrastructure and complies with Japan's FSA regulations, positioning the conglomerate in fintech innovation.
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Note: All acquisition financials remain undisclosed per company policy.
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- Primary keywords: *Sony crypto exchange, Japan cryptocurrency trading, S.BLOX platform*
- Secondary keywords: *Amber Japan acquisition, WhaleFin rebrand, Web3 investments*