Cryptocurrency exchange OKX has partnered with Manchester City to launch exclusive digital football shirts as Non-Fungible Tokens (NFTs). This groundbreaking initiative, dubbed "Unseen City Shirts," allows fans to mint limited-edition collectibles and win prizes, blending sports memorabilia with Web3 innovation.
Key Features of the NFT Collection
- Unique Designs: Artist Christian Jeffery’s ‘The Roses and the Bees’ NFT pays tribute to Manchester’s heritage, featuring the Lancashire Rose and Manchester Worker Bee.
- Rarity Tiers: Each minted NFT is randomly assigned as Classic, Rare, or Ultra Rare, with higher tiers unlocking premium rewards.
- Prizes: Winners may receive physical football shirts, match hospitality tickets, or once-in-a-lifetime play-on-pitch experiences.
How to Participate
- Download the OKX app.
- Mint your Unseen City Shirt NFT between April 22–25.
👉 Claim your exclusive NFT now
Manchester City’s Web3 Vision
Nuria Tarré, Chief Marketing Officer at Manchester City, emphasized the club’s focus on digital ownership and fan engagement through Web3:
"Web3 technology revolutionizes how fans interact with clubs. NFTs are just the beginning—we’re exploring Roblox, virtual stadiums, and co-created experiences."
OKX’s Sports Partnerships
OKX continues to dominate as a crypto lifestyle brand, sponsoring:
- McLaren Racing (Formula 1)
- Manchester City (Premier League)
Haider Rafique, OKX’s CMO, noted:
"This campaign bridges crypto and football fandom. NFTs with tangible benefits—like physical merchandise—are the future."
FAQ
1. What makes these NFTs unique?
They combine Manchester’s cultural symbols with blockchain technology, offering limited-edition designs and real-world perks.
2. How do I check my NFT’s rarity?
Rarity levels (Classic/Rare/Ultra Rare) are revealed post-minting in your OKX wallet.
3. Can I trade these NFTs?
Yes! NFTs can be bought/sold on OKX’s marketplace post-launch.
About OKX
Founded in 2017, OKX is a top-tier crypto exchange serving 20M+ users globally, supporting Bitcoin, Ethereum, and other major cryptocurrencies. Its partnership with Manchester City includes:
- 2022–23 Training Kit Sponsor
- Official Sleeve Partner
No commercial links or promotional codes are included in this content.
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