MANCHESTER, UK — OKX, a leading Web3 technology company and Manchester City's Training Kit Partner, has launched an innovative metaverse avatar campaign titled "Play For the City." This interactive experience allows fans to create personalized digital avatars wearing Manchester City training kits and OKX-branded apparel, blending augmented reality with fan engagement.
Key Features of the Campaign
- Custom Avatar Creation: Fans can design unique avatars at playforthecity.com in seconds, usable across 4,000+ metaverse games and apps.
- Social Media Integration: Sharing avatars with
#playforthecityenters fans into a prize draw for exclusive Manchester City and OKX rewards. - Multi-Channel Launch: A hero video featuring Manchester City players as giant avatars exploring Manchester debuts during the high-profile match against Arsenal.
👉 Explore the OKX Collective Metaverse for more Web3 experiences.
Leadership Insights
Haider Rafique, Global CMO at OKX, emphasized the campaign’s alignment with Web3’s potential:
"This initiative unlocks new ways for fans to connect with Manchester City through immersive digital experiences."
Gavin Johnson, Media Director at City Football Group, added:
"Collaborating with OKX and Yahoo enables us to deliver cutting-edge engagement tools for our global fanbase."
Collaborative Effort
Yahoo’s premium content team partnered with Ready Player Me to develop the AR experience, distributing it via:
- Digital Out-of-Home (DOOH) displays
- Video, display, and native ads across devices
Josh Partridge, Head of EMEA at Yahoo:
"Our goal was to merge stadium energy with virtual creativity, offering fans dynamic interactions beyond matchday."
Upcoming Metaverse Events
- Exclusive player experiences with Jack Grealish and Alex Greenwood in May.
- Follows prior successes like Rúben Dias’ training course in the OKX Collective.
FAQ Section
Q: How do I create my Manchester City avatar?
A: Visit playforthecity.com, customize your avatar, and share it with #playforthecity for contest entry.
Q: Can I use my avatar outside this campaign?
A: Yes! Avatars are compatible with 4,000+ metaverse platforms.
Q: What prizes can I win?
A: Winners may receive signed merchandise, VIP match tickets, or exclusive OKX rewards.
About OKX
OKX is a top-tier crypto exchange and Web3 innovator, trusted by 50M+ users worldwide. Partnerships include:
- Manchester City FC
- McLaren Formula 1
- Tribeca Festival
👉 Discover OKX’s Web3 ecosystem
Disclaimer: Digital assets involve risk. Consult a financial advisor before trading.
### Keywords Identified:
1. **OKX**
2. **Manchester City**
3. **Play For the City**
4. **Metaverse Avatars**
5. **Web3 Technology**
6. **Augmented Reality**
7. **Fan Engagement**
8. **Ready Player Me**
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