NEW YORK, July 2, 2025 — Thesis*, the venture studio behind Bitcoin-native innovations like Fold, Mezo, and tBTC, has acquired Lolli, the leading Bitcoin rewards platform. This strategic move aims to accelerate mainstream Bitcoin adoption by enhancing consumer experiences through expanded rewards, faster payouts, and global accessibility.
A Unified Bitcoin Economy
Lolli will join Thesis*’s ecosystem alongside Fold, tBTC, and Mezo, creating a circular Bitcoin economy that bridges earning and spending.
- Matt Luongo, CEO of Thesis* and co-founder of Fold, will lead Lolli’s next growth phase, bringing his expertise in Bitcoin rewards and financial services.
- The acquisition merges Lolli’s user-friendly rewards with Thesis*’s infrastructure, fostering seamless Bitcoin integration into daily life.
👉 Discover how Bitcoin rewards are transforming everyday spending
Lolli’s Roadmap: Enhancements and Expansion
Under Thesis*, Lolli will roll out major upgrades:
Revamped Arcade & Daily Stack:
- New games, quests, and higher daily rewards.
Global Expansion:
- Plans to extend Lolli’s services beyond the U.S.
Fold Partnership:
- Collaborative projects, including an expanded gift card marketplace.
Instant Payouts:
- Faster redemptions and more flexibility for users.
Strengthening the Bitcoin Ecosystem
Thesis* and Lolli aim to:
- Reduce fragmentation between earning and using Bitcoin.
- Launch the Lolli Market, offering higher cashback rates and global brand partnerships.
- Migrate Lolli to a scalable system to support growth.
Since 2018, Lolli has rewarded 600,000+ users with $20 million+ in Bitcoin. This acquisition reinforces a shared mission to make Bitcoin accessible and rewarding worldwide.
FAQs
1. How will Lolli change under Thesis*?
Lolli will introduce upgraded features like instant payouts, global expansion, and deeper integration with Fold’s marketplace.
2. What benefits do users gain from this acquisition?
- More earning opportunities.
- Faster payouts.
- Access to a broader network of brands.
👉 Learn more about Bitcoin rewards and financial freedom
3. Will Lolli’s existing rewards program continue?
Yes, with enhanced features and partnerships for higher earnings.
About the Companies
- Lolli: Founded in 2018, Lolli pioneered Bitcoin rewards for shopping and gaming.
- Thesis*: A Bitcoin venture studio behind Fold, Mezo, and tBTC, driving innovation since 2014.
For media inquiries, contact: [email protected]
SOURCE: Thesis*
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