McLaren F1 Team Reveals MCL38 Race Car for 2024 Season with Enhanced OKX Branding
Hong Kong — OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, celebrated the global unveiling of the MCL38 race car for the 2024 F1 season. The new design features expanded OKX branding, including prominent placements on the side pods and rear wing across all 20 Grand Prix races.
Key Highlights of the MCL38 Launch:
- Strategic Branding: OKX logos now appear on high-visibility areas like side pods and rear wings.
- Design Evolution: The 2024 livery draws inspiration from last year’s collaborative "Stealth Mode" design.
- Season-Long Collaboration: Fans can expect joint initiatives blending F1 innovation with Web3 technology.
👉 Discover how OKX and McLaren are revolutionizing F1 partnerships
Behind the Design: From Stealth Mode to MCL38
The MCL38’s livery builds on the success of the 2023 "Stealth Mode" concept, which combined McLaren’s racing heritage with OKX’s tech-forward identity. This year’s design amplifies:
- Bolder Brand Integration: Larger OKX logos for enhanced track visibility.
- Aerodynamic Synergy: Branding optimized alongside performance upgrades.
What’s Next for OKX and McLaren in 2024?
As the season approaches, the partnership will unveil:
- Fan Engagement Programs: Exclusive Web3 experiences for motorsport enthusiasts.
- Tech Showcases: Demonstrations at select Grand Prix events.
- Digital Collectibles: Potential NFT integrations tied to race milestones.
👉 Explore OKX’s role in shaping F1’s digital future
FAQ: OKX and McLaren F1 Partnership
Q: How long has OKX partnered with McLaren?
A: OKX became McLaren’s Official Primary Partner in 2022, with collaborations expanding annually.
Q: Will the MCL38 feature special liveries this season?
A: While not yet confirmed, past seasons included event-specific designs like "Stealth Mode."
Q: Can fans interact with OKX-McLaren content online?
A: Yes—follow both brands on social media for giveaways and behind-the-scenes access.
Note: All branding placements are subject to FIA regulations. OKX does not provide investment or financial advice through this partnership.
© 2025 OKX. This content may be shared non-commercially with attribution to "© 2025 OKX."