Bitcoin mining powerhouse MARA (formerly Marathon Digital) has bolstered its cryptocurrency reserves by acquiring an additional 703 BTC, elevating its total Bitcoin holdings to 34,794 BTC. This strategic move underscores the company's confidence in Bitcoin's long-term value amid growing institutional interest.
MARA’s Aggressive Bitcoin Accumulation Strategy
Key Details of the Latest Purchase
- Transaction Volume: 703 BTC
- Average Purchase Price: $95,395 per BTC
- November 2025 Acquisitions: 6,474 BTC (including 5,771 BTC bought last week)
- Total Holdings: 34,794 BTC (~$3.3 billion at current prices)
- YTD BTC Yield per Share: 36.7%
MARA’s CEO Fred Thiel shared a bullish outlook in a recent CNBC interview, highlighting institutional momentum and potential regulatory shifts under a new U.S. administration. The company’s stock (NASDAQ: MARA) reflects this optimism, closing at $26.92 on November 27—a 7.81% daily gain and 26.92% surge over six months.
Funding the Bitcoin Treasury
Earlier this month, MARA secured $1 billion through 0% convertible senior notes, allocating:
- $200 million: Buyback of 2026 notes
- $160 million: Reserved for future Bitcoin purchases
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Corporate Bitcoin Adoption: A Growing Trend
MARA’s strategy parallels MicroStrategy’s audacious BTC acquisitions, which now exceed $5.4 billion. Other notable players include:
- Rumble: Canadian platform earmarking $20 million for BTC.
- Metaplanet: Japanese firm holding 1,000+ BTC.
Market Implications
Analysts speculate Bitcoin could surpass $100,000 in early 2026, driven by:
- Institutional demand.
- Favorable regulatory tailwinds.
- Scarcity-induced price rallies post-halving events.
At press time, BTC trades at $95,615, up 1% in 24 hours.
FAQ: MARA’s Bitcoin Strategy
Q1: Why is MARA buying so much Bitcoin?
A: MARA views BTC as a hedge against inflation and a cornerstone of its treasury strategy, aligning with trends like MicroStrategy’s approach.
Q2: How does MARA fund its Bitcoin purchases?
A: Through capital raises (e.g., $1 billion in convertible notes) and operational cash flow.
Q3: What’s the long-term price target for Bitcoin?
A: Analysts project $100,000+ in 2026, fueled by adoption and ETF inflows.
👉 Explore institutional crypto strategies reshaping markets
Note: All financial figures are as of November 2025. Price data subject to market fluctuations.
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