While the Algorand (ALGO) crypto project recently announced its role as the official blockchain sponsor of the Qatar 2022 FIFA World Cup, OKX crypto exchange has secured a landmark sports sponsorship deal with the renowned McLaren F1 Racing Team.
"The first-of-its-kind partnership with McLaren F1 Racing Team and Shadow Esports Team. ? ? Two titans unite—McLaren F1 Racing & OKX ?️ Brace for a supercharged fan experience!", states OKX’s official Twitter announcement.
? Announcing the first of its kind partnership with @McLarenF1 Racing Team & Shadow Esports Team ?
? Two titans coming together @MclarenF1 Racing & @OKX
?️ Get ready for a supercharged fan experience! #BetterFuture #GameOn
— OKX (@okx) May 3, 2022
This multi-year partnership designates OKX as the official crypto exchange partner of McLaren F1 Racing Team, positioning it among the team’s top sponsors.
At the 2022 Miami Grand Prix, the OKX logo will feature prominently on:
- Rear and front wings
- Side mirrors
- Cockpit sides
- Nose and interior halo of the McLaren MCL36 F1 cars
Key Statements from the Partnership
👉 Zak Brown, CEO of McLaren Racing:
"We’re thrilled to announce OKX as a primary partner ahead of the Miami GP. In a fast-evolving space, OKX brings long-standing crypto expertise—combining innovation, analytics, and precision to achieve greatness. The inaugural Miami GP is the perfect stage to launch this collaboration, elevating our fan experience to new heights."
"McLaren embodies the pinnacle of F1—speed, reliability, and performance—values mirrored in top-tier crypto trading platforms. We innovate daily to ensure lightning-fast transaction execution for our users, demanding teamwork and shared vision."
Crypto Sponsorships in Motorsports and Beyond
Though less mainstream than rivals like Binance or Kraken, OKX aims to boost visibility through this McLaren alliance. Sports sponsorships have become pivotal for crypto brands, bridging mainstream adoption.
Notable Crypto Sponsors in F1:
- FTX: Sponsors Mercedes-AMG Petronas F1 Team.
- Tezos (XTZ): Official blockchain partner of Red Bull Racing.
- Binance: Partner of BWT Alpine F1 Team.
Beyond F1: Football Sponsorships
- Binance backs Argentina’s national football team, FC Porto, and Lazio Rome.
FAQ Section
1. Why did OKX choose McLaren F1 for sponsorship?
OKX aligns with McLaren’s values of speed, precision, and innovation—key traits for a leading crypto exchange.
2. How will OKX’s branding appear during races?
The OKX logo will adorn the car’s wings, mirrors, cockpit, nose, and halo.
3. What other sports does OKX sponsor?
Currently focused on F1 and esports (via Shadow Esports Team).
4. How does this partnership benefit OKX users?
Enhanced brand credibility and potential collaborative fan experiences.
For more insights into OKX’s services, explore their platform here.
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