Doodles has emerged as one of the most influential and beloved PFP (profile-picture) projects in the NFT space. While the collection of colorful, line-drawn characters ranks high in popularity and sales volume, there’s much more to these NFTs than meets the eye. From innovative token mechanics and high-profile collaborations to immersive events, Doodles has navigated the web3 ecosystem with resilience. This guide covers everything you need to know about Doodles.
The Team Behind Doodles
Founded in 2021 by Evan Keast, Jordan Castro, and Scott Martin, Doodles combines expertise from tech, art, and web3.
- Evan Keast (Tulip) and Jordan Castro (Poopie): Formerly part of Dapper Labs’ CryptoKitties team.
- Scott Martin (Burnt Toast): A renowned illustrator with clients like Google and Snapchat.
In 2022, Julian Holguin (ex-Billboard President) joined as CEO, followed by Pharrell Williams as Chief Brand Officer. By 2025, Martin transitioned into the CEO role, emphasizing risk-taking and authenticity. Today, the Doodles team spans nearly 60 employees worldwide.
👉 Discover more about Doodles’ leadership
The Genesis Collection
Doodles is a generative NFT collection of 10,000 unique avatars featuring:
- Hand-drawn traits: 62 special Doodles by Scott Martin.
- Iconic traits: Rainbow Puke faces, popularized by The Simpsons in 2023.
- Rarity tiers: Includes aliens, cats, and holographic-haired Doodles.
Launch Details:
- Date: October 17, 2021.
- Mint price: 0.123 ETH.
- Exclusive Discord: Initially capped at 1,000 members to reward early supporters.
The Expanded Doodles Ecosystem
1. Space Doodles
- Companion NFTs for OG Doodles, featuring spaceships with planets and audio traits.
- Art-focused but designed for future utility.
2. Doodles 2 & Stoodio
- A character builder on the Flow blockchain, allowing customizable wearables.
- Beta launched in April 2023; public release slated for 2024.
3. Dooplicators
- Devices for creating wearables from OG Doodles traits.
- Three tiers: Very Common, Common, and Rare.
4. Genesis Boxes
- Randomized wearable drops (20,000 boxes).
- Contains exclusives like 1-of-1 Grails.
5. Collaborations
- Pharrell Pack: Adidas x Humanrace wearables.
- Crocs: Sold out in 24 hours.
- G Shock: Teased for 2024.
The Doodles Community
Inkubator
- A launchpad for community projects, funding events and grants.
- Distributed $300K+ in grants and hosted events in 5 countries.
Sub-Communities
- Rainbow Alpha: Early-access opportunities.
- Doodbro Alpha: Chinese-speaking hub.
- Koodles (Korean): Active regional group.
The Doodles Way: Beyond NFTs
Doodles has evolved into a multimedia brand with:
- Character IP: Expanding stories like Hap and Mello.
- Creative Agency: Golden Wolf studio (Disney, Epic Games clients).
- Technology: The Stoodio for immersive experiences.
Key Partnerships:
- Camp Stores: Experiential retail in Chicago.
- Base Migration: Stoodio moved to Base for tokenized media.
Upcoming Token Launch
In December 2024, Burnt Toast teased a token launch, sparking a 75% floor price surge. Details remain under wraps!
FAQs
1. What makes Doodles NFTs unique?
Their blend of art, community governance, and real-world utility (e.g., wearables, events).
2. How do I get a Space Doodle?
Owning an OG Doodle automatically grants its Space Doodle companion.
3. What’s next for Doodles?
Animated features (Dullsville and The Doodleverse), token launches, and global retail expansions.
Useful Links:
Contributors: Incog, Happy, Langston Thomas.