Meta is reportedly developing a stablecoin-based payment infrastructure, reigniting its efforts to integrate blockchain technology into its platforms. According to Fortune magazine, the tech giant is in early-stage discussions with cryptocurrency firms to evaluate using stablecoins for cross-border payments.
Stablecoins for Creator Payouts and Cross-Border Transactions
Meta’s exploration focuses on leveraging stablecoins to reduce fees for international transfers, particularly for Instagram creator payouts. Stablecoins could offer a cheaper alternative to traditional fiat-based payment systems.
An executive from a crypto infrastructure firm revealed that Meta is still in a "learning phase" and hasn’t selected a stablecoin provider yet. The company declined to comment on the report.
Meta’s History with Stablecoins
This initiative follows Meta’s failed 2019 stablecoin project, Libra (later renamed Diem), which aimed to create a global payment network backed by fiat reserves. Regulatory pushback forced Meta to abandon the project, with Silvergate Bank acquiring Diem’s assets.
Ginger Baker, Meta’s new VP of Product and a former Plaid executive, is reportedly leading the stablecoin effort. Baker also sits on the board of the Stellar Development Foundation, which oversees the Stellar blockchain.
Stablecoin Adoption Gains Momentum in 2025
Meta’s renewed interest coincides with growing U.S. regulatory clarity around stablecoins—digital assets pegged to the U.S. dollar. Several major financial players are also entering the space:
- Fidelity Investments is testing a stablecoin.
- Visa plans a platform for fiat tokenization.
- Bank of America may launch its own stablecoin pending regulatory approval.
👉 Discover how stablecoins are reshaping digital payments
Micropayments: The New Frontier
Meta has reportedly engaged crypto infrastructure firms to explore stablecoins for micropayments, targeting content creators and digital freelancers operating across multiple markets.
Circle, the issuer of USDC, allegedly reached out to Meta through Matt Cavin, a former Immutable executive who joined Circle in early 2025.
Zuckerberg Reflects on Diem’s Failure
During a recent Stripe meeting, Meta CEO Mark Zuckerberg acknowledged Diem’s downfall, stating the project had "reached its end." He admitted that while Meta aims to lead in tech adoption, it has also faced setbacks due to premature market entry or regulatory hurdles.
👉 Learn more about Meta’s blockchain ambitions
FAQs
1. Why is Meta exploring stablecoins again?
Meta sees stablecoins as a cost-effective solution for cross-border payments, particularly for micropayments to creators and freelancers.
2. What happened to Meta’s Diem project?
Diem (formerly Libra) was shut down due to regulatory pressure, with Silvergate Bank acquiring its assets in 2022.
3. Which stablecoins might Meta partner with?
Meta hasn’t confirmed a provider but is reportedly in talks with multiple crypto firms.
4. How could stablecoins benefit content creators?
Stablecoins offer faster, cheaper international transfers compared to traditional banking systems.
5. What’s driving U.S. stablecoin adoption in 2025?
Regulatory clarity and demand for dollar-pegged digital assets are accelerating institutional interest.
6. Is Meta planning a new cryptocurrency?
Current efforts focus on integrating existing stablecoins rather than launching a proprietary token.