Manchester City has announced a landmark partnership with leading cryptocurrency platform OKX, naming it the club's Official Training Kit Partner for the 2022/23 season. This collaboration builds on their existing relationship, which began in March 2022 when OKX became Manchester City's Official Cryptocurrency Exchange Partner.
Key Partnership Highlights
1. Training Kit Branding
- OKX branding will feature prominently on training kits for both the men's and women's first teams.
- The men’s team will debut the new kit during pre-season training, while the women’s team will wear it upon their return next month.
2. Enhanced Fan Engagement
Roel de Vries, Group COO of City Football Group, emphasized the partnership's focus on supercharging the fan experience:
"We’ve collaborated on innovative content activations during high-profile fixtures and will continue developing unique opportunities this season."
3. Community Art Initiative
OKX has commissioned street artist Akse P19 and Global Street Art Agency to create murals across Manchester featuring:
- Erling Haaland
- Jack Grealish
- João Cancelo
- John Stones
Each mural includes a QR code for fans to scan and enter a season ticket giveaway for the OKX Hospitality Box.
4. Global Trophy Tour
As presenting partner of Manchester City’s first global Trophy Tour since 2019, OKX will bring the Premier League trophy to fans in:
- Europe: France, Spain, Norway
- Middle East: UAE
- Asia: South Korea
- New Markets: Mexico, South Africa
👉 Explore OKX’s partnership with Manchester City
FAQs
Q: How long is OKX’s partnership with Manchester City?
A: Initially announced for the 2022/23 season, with plans to extend collaborations.
Q: Can fans purchase the OKX-branded training kits?
A: Yes, kits will be available through official club stores and online retailers.
Q: What other fan activations are planned?
A: Expect NFT campaigns, metaverse experiences, and exclusive merchandise tied to key matches.
This strategic alliance merges football’s global appeal with cryptocurrency innovation, offering fans unprecedented access to club experiences.
👉 Discover OKX’s cryptocurrency solutions
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