The South American Football Confederation (CONMEBOL) has forged a groundbreaking multi-year partnership with Crypto.com, the rapidly expanding cryptocurrency platform. This collaboration designates Crypto.com as an Official Sponsor of CONMEBOL Libertadores for the 2023–2026 cycle, while also granting the platform rights as an Official NFT Licensee of the tournament starting in 2022.
Key Highlights of the Partnership
- VAR Integration: Crypto.com becomes the first brand featured in the Virtual Assistant Referee (VAR) system.
- Brand Exposure: Prominent visibility across stadiums, broadcasts, and digital assets during CONMEBOL Libertadores matches.
- NFT Development: Joint creation of NFTs tied to CONMEBOL Libertadores’ intellectual property, hosted on Crypto.com’s NFT platform.
Statements from Leadership
José Astigarraga, CONMEBOL Secretary General, emphasized:
"This alliance reflects CONMEBOL’s commitment to innovation. Crypto.com’s rapid growth aligns with our vision to elevate South American football."
Kris Marszalek, CEO of Crypto.com, added:
"Latin America’s passion for football and crypto makes this partnership ideal. With 40% of Latin Americans open to crypto adoption, supporting CONMEBOL Libertadores was a natural step."
Crypto.com’s Expanding Sports Portfolio
Crypto.com has previously partnered with:
- UFC
- Formula 1
- Paris Saint-Germain
- Philadelphia 76ers
The platform also recently launched Crypto.com NFT, a curated marketplace for sports, art, and entertainment NFTs.
FAQ Section
Q: How long is Crypto.com’s sponsorship with CONMEBOL Libertadores?
A: The agreement spans the 2023–2026 cycle.
Q: What unique visibility does Crypto.com receive?
A: Brand integration in VAR technology, stadium signage, and broadcast overlays.
Q: Will CONMEBOL Libertadores NFTs be available?
A: Yes, exclusive NFTs will debut on Crypto.com’s platform in 2022.
👉 Explore Crypto.com’s NFT Marketplace
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