OKX, a leading global cryptocurrency exchange, has been announced as the Official Training Kit Partner of Manchester City Football Club for the 2022/2023 season. This partnership extends OKX's existing role as the club's Official Cryptocurrency Exchange Partner, solidifying a multi-faceted collaboration between the two brands.
Key Highlights of the Partnership
- Training Kit Branding: OKX logos will feature prominently on all first-team training kits for both Manchester City's men's and women's squads.
- Global Fan Engagement: The launch coincides with street art installations across Manchester, featuring players like Erling Haaland and Jack Grealish, with QR codes for exclusive fan rewards.
- Trophy Tour: OKX will sponsor Manchester City's international trophy tour, bringing the Premier League trophy to fans in 7+ countries.
Haider Rafique, OKX Global CMO, emphasized the synergy between football training and crypto trading:
"The discipline forged on the training ground mirrors our approach to empowering traders. This partnership lets us share that mindset with our global community."
👉 Discover how OKX elevates fan experiences
Fan-Centric Initiatives
Street Art Campaign
Murals by artist Akse P19 depict City stars in iconic Manchester locations, offering scanned QR codes for:- VIP matchday experiences
- Access to the OKX Hospitality Box
International Trophy Tour
Fans in France, Spain, UAE, and other regions can engage with:- Premier League trophy viewings
- Exclusive club merchandise
Educational Resources
OKX plans to release:- Crypto trading guides for sports fans
- Risk management tools tailored to beginners
FAQs
Q: How long will OKX be Manchester City's training kit partner?
A: The initial agreement covers the 2022/2023 season, with potential for extension.
Q: Can fans purchase the OKX-branded training kits?
A: Yes, official kits will be available through Manchester City's retail partners.
Q: What other benefits does OKX offer football fans?
A: Beyond matchday experiences, OKX provides market analysis and secure trading platforms for sports enthusiasts.
👉 Explore OKX's sports partnerships
Future Collaborations
The partnership will focus on:
- Enhanced digital integrations for matchday experiences
- Blockchain-based fan tokens for exclusive perks
- Interactive training content featuring City players
Disclaimer: This content is for informational purposes only. Cryptocurrency investments involve risk; readers should conduct independent research before participating.
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